Building the skills, connections, and confidence for what’s next.
Future of work • AI • HR capability • Community
In The Worx helps SMB Owners, Business Leaders, CHROs, and HR Teams navigate AI, technology, and the future of work through practical learning, translation, and community.
WHY IN THE WORX
Skills are the new currency.
The way we work is changing quickly. AI is changing how work gets done. Technology is changing how organizations operate. Preparing for the future takes more than knowing what is changing—it takes building the capability to do something with it.
01LEARN
Build skills for what’s next
Workshops, bootcamps, AI learning experiences, and professional development designed to turn new ideas into practical skills.
02TRANSLATE
Connect people, tech & strategy
Helping HR and business teams make sense of AI and technology and work more effectively across the HR + IT divide.
03CONNECT
Build what’s next together
From DisruptHR ROC to Lead the Shift, partnerships and community experiences put collaboration at the center.
LEARNING + COMMUNITY
And sometimes the best way to navigate it is together.
The learning and community hub of In The Worx—a place to keep learning, experimenting, connecting, and preparing for what comes next through training, bootcamps, resources, conversations, AI Fitness Academy, and peer learning.
CREDIBILITY IN PRACTICE
Built around the work people need now.
-
Practical Claude training for small businesses and teams.
-
Practical AI fluency designed around how people actually work.
-
Experience across HR, technology, learning, and business operations.
-
Bringing people together through DisruptHR ROC and Lead the Shift.
AI FLUENCY FOR SMALL BUSINESS
APPROVED CLAUDE SMB TRAINER
Move beyond experimenting with AI.
As an Approved Claude SMB Trainer, Elina helps business owners and teams learn how to apply AI to real work responsibly and confidently.
Where business, people & AI come together.
ANNUAL FLAGSHIP EVENT
Lead the Shift is In The Worx's annual AI Business Summit, bringing business leaders, HR professionals, technologists, and innovators together for practical conversations about how AI is changing work and leadership.
Whatever is next, you don't have to figure it out alone.
Build your skills, prepare your team, find a speaker, or connect with a community figuring it out alongside you.
Media Features
You can explore a curated collection of my appearances and mentions across various media platforms. From press articles and interviews to guest features and collaborations, this section highlights the diverse range of publicity I've received. I’m honored and excited to share these moments where my work has been recognized and showcased by different media outlets.